I was born with dark circles under my eyes. I must've come into the world looking like I had a hangover already. Genetics, I'm told. Fortunately, makeup was invented and I can hide most any problem these days. I do notice that it takes mroe than one product, however, to get it right. Besides eye gel, I need a fade cream, then a concealer, then foundation. Whew. Exhausting, but worth it.